Rise Leaders Radio

#11. Conscious Capitalism: An Idea Whose Time Has Come with Alexander McCobin

March 3, 2020

Conscious capitalism is a term, a movement and the name of the non-profit organization, Conscious Capitalism, Inc. (CCI), whose role it is to be the foundation of the movement. CCI brings business leaders together to share best practices for implementing the ideals of conscious capitalism.

“By delivering a genuine, no-baloney product for our guests and environment for our employees to work in, we then could deliver for our shareholders…  Starting from that place of authenticity and caring profoundly about the lives of other people leads to better financial results because of the way the economy and capitalism works.”

Ron Shaich

CEO and Founder, Panera Bread

Can We Make Conscious Capitalism Redundant?

That’s the long term goal.

The general opinion of capitalism and of the for-profit business world is one of greed and scarcity, a winner-take-all mindset,  and overpaid executives at the expense of underpaid and under-insured employees (just listen to the 2020 election rhetoric!).  While that opinion has been earned, there is a movement underway that is gaining support from capitalist business leaders across the globe to change that.

Alexander McCobin is CEO of Conscious Capitalism, Inc., an organization founded by successful corporate CEOs and founders who are committed to shepherding in a new way of running businesses.  As Alexander says in the interview, it’s a Copernican Revolution, putting humans at the center of business rather than profits.  And the good news is that it’s not an either-or choice.

 

[10:29]“It’s about creating a foundation for people to build the movement the way they want to… We need to let a thousand flowers bloom if we’re going to achieve our long term goal, which is for Conscious Capitalism to become redundant.” 

[00:11:17] “The times are changing. This is an idea whose time has come, finally. A decade ago, when this idea was being kicked around and introduced to conferences and boardrooms, it was being laughed out of those spaces. It wasn’t taken seriously. The initial job of Conscious Capitalism Inc. and even the reason for writing the book was to make the case for this, to change people’s minds, because everyone thought business is just about maximizing profit, serving the shareholders, and everyone and everything else is serving that end.”

[00:12:35] “The Business Roundtable is a group of 190, 200 or so CEOs of the largest companies in the United States. We’re talking everyone from J.P. Morgan, to Amazon, and if you know the name of the company and it’s a Fortune 100, it’s probably in there. In 1997, they adopted a statement on the purpose of the corporation being to serve shareholder interests. That this is the reason they exist.

Last year they changed that. They said that the purpose of the corporation is to serve a higher purpose and to take care of all their stakeholders. They basically took the conscious capitalist’s credo, reworded and adopted themselves, and that is tremendously exciting because it shows these principles and ideas are becoming well-accepted and these are CEOs making a commitment that this is how they’re going to run their businesses going forward that they can now be held accountable to.”

[00:22:29]: “That is part of the stakeholder model. We need businesses to be at the forefront of addressing the challenges of climate change and environmental degradation conservation. Business has the greatest impact in these areas and it has the greatest opportunity to innovate and figure out what the solution is, because we’re not there yet and it’s not going to come from committee.”

Links:

Transcript:

https://bit.ly/35YHMYJ

Larry Fink’s 2020 Letter:

https://bit.ly/38YboqW

Conscious Capitalism Philosophy:

https://bit.ly/3sSHGvw

Annual Conference (April each year):

https://bit.ly/3sSHKeK

CEO Summit (October each year):

https://ceosummit.consciouscapitalism.org/

 

 About Rise Leaders:

https://rise-leaders.com/contact-info/

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